Hello, I am
Nadine Brase
Art and Creative Director from Hamburg.
Specialized in beauty, fashion and premium brands
In a nutshell
- Name:Nadine Brase
- Role:Art and Creative Director
- Focus:Premium, Beauty and Fashion Brands
- Hard skills:Creative Cloud (Photoshop, Illustrator, Indesign, Premiere, After Effects), Figma, Shapes XR, good basics in Unity, html, CSS and a good basics in javascript
- Soft skills:Creativity, empathy, curiosity, passion for detail, endurance, goal-oriented
- Email:me@nadinebrase.de
- Phone:++49 175 61 62 195
I’m Nadine Brase – an Independent Creative Director based in Hamburg. With 15+ years of agency experience, I’ve led international campaigns and product launches for premium brands like Escada, Douglas, Wella, Nivea, Audi, and Miele.
I know the reality: rising expectations, shrinking budgets, and increasingly complex productions. In 2023, I began working intensively with generative AI – and quickly realized: traditional campaign models no longer fit the challenges brands face today.
Used strategically, AI unlocks entirely new possibilities for brands ready to rethink how they create. It enables faster iteration, sharper storytelling, and seamless integration across mediums.
The truth is: people don’t buy products – they buy stories. But in saturated markets, even great products stay overlooked when their story is missing or too complex to realize. That’s where I come in.
As a strategic creative partner, I help brands craft narratives, visuals, and campaigns that reflect their true identity – and emotionally connect with their audience. Together, we identify where AI can accelerate ideation, visualization, and production.
With deep experience in premium branding, I bridge strategy and high-end execution – from global shoots to AI-generated films and stills with seamless product integration.
The result:
• Sharper brand perception
• Higher price acceptance
• Increased margins
And if not? Another shoot. Another format. But nothing that sticks. Because without clear positioning and strong visual storytelling, even the best product gets overlooked.
If you feel your brand has more to say than what’s currently visible – let’s talk.
What I Do
Artdirection
With a high standard I transfer an idea into a visual world, that tells you a story. I accompany the whole process from the start of an integrative campaign development over castings to international photo, film and post production.
Creative Direction and Teamlead
The best creative output you can only get when you support the individual strengths of each team member. Finding out what they need to grow beyond themselves and orchestrating the chemistry of characters – That's what I love to do.
Creative Conception
Every problem can be solved with a good idea. I love to crack these puzzles and find solutions by writing creative concepts.
Design
My designs are shaped by years of experience, a keen eye for trends, and a deep understanding of target audiences. With a solid foundation in UX design, I ensure that every aspect of my work is validated and optimized for digital platforms. Recognizing the importance of a holistic brand presence and executional excellence across all touchpoints.
Generative AI
Harnessing the power of artificial intelligence, I optimize creative output and streamline efficiency in the creative process. With a keen eye for aesthetics, I curate visual experiences that seamlessly blend human and machine collaboration. Experience the captivating intersection of art and technology through my visionary AI art service.
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Oct 2023 - Present
Creative Director
Freelance
Working for agencies and direct clients to create powerful brand experience on a high executional level. With a high passion for trends and new technologies I love to bring brands to the next level.
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Oct 2021 - Sept 2023
Creative Director
select World
CLIENTS: Babor | Douglas | Dermapharm | Escada | Guhl | Nivea | Merz Aesthetics | Miele | Pantene | Wella Professionals ...
- Led the creative development and implementation of global communication campaigns for top-tier international beauty, fashion and premium brands, that positioned them uniquely in the market.
- Successfully supervised international photo, Social Media and TV commercial productions, including casting, post-production processes such as CGI, retouching, and editing, ensuring a holistic brand appearance across all channels.
- Conducted impactful client presentations and creative consultations through, fostering long-term relationships with enterprise-level clients like P&G, Coty, and Kao, resulting in repeated and growing business.
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July 2015 - Oct 2021
Head of Art
select World
- Spearheaded the development of global cross-media campaigns for Wella Professionals, inspiring beauty professionals and customers worldwide. Contributing to the brand's rapid growth and market leadership in Salon Hair Color.
- Led the growth of a diverse small creative team to 20 professionals, fostering talent and creativity to achieve high executional and creative quality, resulting in a stable, high-performing team environment.
- Collaborating with marketing teams, external creatives, service departments, and technology partners to ensure seamless processes and optimise creative performance.
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April 2010 - Juni 2015
Senior Art Director
SelectNY
- Created campaigns and designs for Wella Professionals and New Business, delivering high executional excellence and winning competitive pitches, despite tight timings and a strong competition.
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Oct 2009 - Apr 2010
Freelance Artdirector and Webdesign Education
son Agency
Simultaneously pursuing further education in UI design while providing creative support for clients such as Schwarzkopf and Johnson and Johnson.
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Dec 2007 - Oct 2009
Junior Artdirector
zoo Agency
Clients: Tom Tailor, Bogner Jeans, TUSH magazine, Audi and more
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Oct 2006 - Sept 2007
Grafiker
shipyard
Clients: CDU, marquardt Küchen, sprinkenhof and more
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May 2006
Diplom Kommunikationsdesigner (FH)
Fachhochschule Wismar
Communication design and media Mentors: Prof. Holger Jung, Prof. Jean Remy von Matt and Prof. Hanka Polkehn During my studies I worked as an intern at ligalux and as a freelancer at POINT Werbeagentur